Privacy Policy

When you visit the ELUX website or place an order, we may collect the following types of information:

• Personal identification: Your name, email address, phone number, and shipping address provided during checkout or account creation.
• Order details: Products purchased, order value, payment method chosen (we do not store credit card numbers — payment processing is handled securely by Shopify's payment gateway).
• Age verification data: Date of birth or age confirmation provided during checkout to verify you meet the minimum purchase age of 18 years.
• Device and browsing data: Your IP address, browser type, device type, pages visited, time spent on pages, and referring website. This is collected automatically through cookies and analytics tools.
• Communication records: Any messages, emails, or WhatsApp conversations you have with our support team.

We use the information we collect for the following purposes:

• To process and fulfill your orders, including shipping, delivery updates, and order confirmations via email or WhatsApp.
• To verify your age and ensure compliance with applicable nicotine product regulations.
• To communicate with you about your orders, respond to inquiries, and provide customer support.
• To improve our website, product offerings, and overall shopping experience based on browsing behavior and purchase patterns.
• To send you promotional offers, new flavour launches, or restock notifications — only if you have opted in to receive marketing communications.
• To prevent fraudulent transactions, unauthorized access, and other illegal activities.

ELUX products contain nicotine and are strictly intended for adults aged 18 and above. By using our website and placing an order, you confirm that you are at least 18 years old. We reserve the right to request proof of age before processing or delivering any order. Orders where age cannot be confirmed may be cancelled and refunded.

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential cookies: Required for the website to function — cart functionality, secure checkout, and session management. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our website, which pages are most popular, and where visitors come from. We use this data to improve our store. These are powered by Shopify's built-in analytics.
• Marketing cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These are only active if you consent to them.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

We share your information only with trusted third-party services necessary to operate our store:

• Shopify: Our e-commerce platform, which hosts our store and processes transactions. Shopify's privacy practices are governed by their own privacy policy.
• Payment processors: We use Shopify Payments and other integrated gateways to process transactions securely. We never have access to your full card details.
• Shipping and logistics partners: Your name, phone number, and delivery address are shared with our courier partners solely to fulfill and deliver your order.
• Analytics tools: We may use tools such as Google Analytics to understand website traffic and user behavior. These tools collect anonymized data.

We do not sell, rent, or trade your personal information to any third party for marketing or advertising purposes.

We take the security of your information seriously. Our website is protected by Shopify's industry-standard SSL encryption, ensuring that all data transmitted between your browser and our servers is encrypted. While we implement reasonable security measures to protect your personal data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

You have the following rights regarding your personal data:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can ask us to update or correct inaccurate information.
• Deletion: You can request that we delete your personal data. Please note that we may need to retain certain information for legal, accounting, or order-fulfillment purposes.
• Marketing opt-out: You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.

To exercise any of these rights, contact us at sales@eluxpk.com. We will respond to all requests within 14 business days.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests related to this Privacy Policy or how we handle your data, please reach out to us:

• Email: sales@eluxpk.com
• WhatsApp: Available on our Contact Us page
• Response time: We aim to respond to all privacy-related inquiries within 14 business days.